The Smarter Web Company has a new Chief Financial Officer. Albert Soleiman is stepping into the role, and he’ll also be joining the board as an Executive Director.
It’s a significant move for the company. Soleiman isn’t new to high-stakes financial leadership. He’s been doing this for more than twenty years. His last post was as CFO for CMC Markets PLC, which is a pretty sizable firm on the FTSE 250. From what I understand, he was heavily involved in building out their investment platform there. He also seems to have a hand in guiding a major business realignment, which is no small task. And before that, his resume includes time at Bitfury Group, a name that carries some weight in the blockchain and Bitcoin mining world.
A Shift in the Executive Team
This change means the current CFO, Mario Visconti, is moving on from the board. But he’s not leaving the company. They’ve created a new role for him where he’ll focus on strategic projects. It sounds like he’ll be helping to figure out the company’s next steps for growth, which is perhaps a good use of his experience.
Andrew Webley, the CEO, had some things to say about the new appointment. He pointed to Soleiman’s background with public markets as a major plus. “That experience will be valuable,” Webley noted, adding that his work at CMC Markets showed he can handle financial strategy in industries that move quickly. That feels important for a company that’s looking to expand.
New Advisers and Corporate Moves
Soleiman himself said he was “honored” to join. He mentioned the company’s growth path and said he’s looking forward to helping them build on what they’ve done, especially with their Bitcoin Treasury policy—something they started in 2023.
This feels like part of a larger shuffle. In a related move, the company also announced it’s switching its corporate adviser. Strand Hanson Limited is taking over from Peterhouse Capital. Peterhouse helped them when they first became a listed business, so it’s a notable change. Webley thanked them but said Strand Hanson is a better fit for what’s coming next.
They also put out a figure for the number of ordinary shares in issue: 269,556,453. Each has one voting right. It seems like a straightforward transparency thing, following the usual rules.
What This All Means
Putting it all together, it looks like SWC is setting the stage for something bigger. Bringing in someone with Soleiman’s specific background—especially with blockchain—is a clear signal. They provide web design and digital marketing services, but they’re also leaning into crypto with their treasury policy.
Maybe they’re getting ready to be more ambitious. The new adviser, the new CFO, the internal shift with the old CFO—it points to a company that’s preparing for a new phase. Where that leads is still unclear, but they seem to be building a team for what’s ahead.
