Valour Expands to Brazilian Market with Four New ETPs
Valour, which is part of DeFi Technologies, is making its first major move outside Europe. The company plans to list four exchange-traded products on Brazil’s B3 exchange starting December 17, 2025. This feels like a significant step, perhaps signaling that traditional finance channels are becoming more comfortable with digital assets.
I think what’s interesting here is the timing. Brazil’s market has been showing more interest in crypto products lately, and having these available through regular brokerage accounts could make things easier for local investors. No need for separate crypto exchanges or complicated setups—just use what you already have.
The Four Products and Their Structure
The new listings include Valour Bitcoin (BTCV), Valour Ethereum (ETHV), Valour XRP (XRPV), and Valour SUI (VSUI). All of these will be denominated in Brazilian reals, which matters more than people might realize. Local currency pricing removes the foreign exchange risk that Brazilian investors would otherwise face.
What strikes me is the selection. Bitcoin and Ethereum are obvious choices—they’re the big names everyone knows. XRP has its own following, especially with the regulatory clarity it’s gained recently. SUI is the interesting one here, a newer layer-1 blockchain that’s getting this institutional backing.
Broader Context and Company Background
Valour isn’t new to this space. They currently offer around 100 ETPs across major European exchanges, so they’ve been building their product lineup for a while. Being a subsidiary of DeFi Technologies gives them that bridge between traditional finance and decentralized finance that the parent company talks about.
The expansion to Brazil makes sense when you look at the broader picture. Latin American markets have been warming up to digital assets, partly because of currency volatility in some countries and partly because of growing retail interest. Having regulated products available through established exchanges could appeal to a different type of investor than the typical crypto enthusiast.
Potential Impact and Considerations
There are some practical things to consider. Trading starts in December 2025, which gives everyone time to prepare. Brazilian investors will need to understand that these are exchange-traded products, not direct ownership of the underlying assets. That distinction matters for things like custody and what rights you actually have.
I wonder about the fees and structure details. Those haven’t been mentioned in the initial announcement, but they’ll be important for investors deciding whether these products make sense for them. The convenience factor is clear, but the cost matters too.
Looking at this from a market perspective, it’s another step toward mainstream acceptance. When products like these become available through traditional financial channels, it normalizes digital assets in a way that standalone crypto exchanges don’t quite achieve. Whether that’s good or bad depends on your perspective, but it’s definitely happening.
